Redefining the ear-piercing experience – Interview with Anna Harman

Anna Harman, Co-founder and CEO of Studs, shares her inspiring journey! With nearly a decade of experience in retail, operations, and finance, Anna launched Studs in 2019 to redefine the ear-piercing experience. Studs combines fashionable, affordable designs with expert ear-piercing services, all delivered in a modern, fun, and safe environment unlike in many traditional piercing studios.

Join our episode to learn more about Anna and the stories behind Studs!

• 00:41 What is Studs?

• 04:33 Why started Studs? The journey from the first store to thriving post-COVID and reaching 1 million customers.

• 11:16 How does Studs create marketing buzz?

• 15:04 Interplay of e-commerce and brick-and-mortar strategies for Studs.

• 18:25 Anna’s career journey: from a lawyer at Bridgewater Associates to entrepreneur.

• 22:48 Anna’s favorite marketing tactic.

• 25:26 Decision-making framework that drives Studs’ success.

• 27:13 Fancy Studs! A pop-up store featuring lab-grown diamonds.

• 28:33 Anna’s advice for young professionals!

"Organic marketing is more impactful than traditional ads, as customer experiences drive engagement."

"Pursuing passions for greater impact; being in the right role enhances one's ability to make significant contributions."