How to Scale Across with Africa with the CEO of Jumia - Interview with Francis Dufay
- Christopher Rathbun
- Oct 28
- 1 min read
In this interview, we are joined by the CEO of Jumia, Francis Dufay, on the future of technology and e-commerce in Africa. We discuss the challenges of scaling across borders, driving impact in one's career and defining the future areas of growth in developing countries.
Timestamps:
00:00 Introduction to Jumia and Francis Dufay's background
02:28 Early Career and why e-commerce?
07:08 How do you scale your company in Africa?
10:21 Challenges of spread a company too thin.
12:20 How to decided where is the best growth opportunity
17:23 Jumia's Impact on the community and the people
20:04 Most requested products in Africa
21:05 Value of entertainment in the developing world
21:49 How to manage exchange rate fluctuations in Africa?
23:47 What other opportunities still awaits in Africa
25:20 Who were Francis' inspiration along the way?
"Africa is the last frontier for e-commerce, providing unique opportunities for significant changes in consumer behavior and internet usage."








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